005_D&AD

005_D&AD

Solve megacity problems

Pick either Domestos, PG Tips or Ben & Jerry’s to act as a catalyst to create lasting,
city-wide behaviour change on one of the following areas:
_Health and wellbeing
_Reducing environmental impact
_Enhancing livelihoods

You can choose the city, but it must be a mega-city home to over 10 million people.
You must explain why you’ve chosen it too.
Whichever of the three brands you choose, your ideas must fit their values and personality.
Again you must explain why you’ve chosen them.